Behavioural Science Workshop – WP4

Behavioural Science Workshop WP4 NUS Sandbox at Innovation & Design Hub 19 February 2024 As part of WP4’s research in improving passenger experience, the team wanted to explore behavioural science/economics as it studies how and why people make certain decisions. Through understanding the inner workings of the human mind, “nudges” can be designed to influence […]

Mid-Year Updates Workshop – WP2

Mid-Year Updates Workshop WP2 3 June 2024 The SIA Corp Lab successfully organized a mid-year workshop at the Singapore Airlines KrisLab (SIA Sports Club). Teams from both Singapore Airlines (SIA) and National University of Singapore (NUS) gathered to reflect on the accomplishments made and discuss future directions of Work Package 2. The session focused on […]

Technical Updates and Planning Workshop – WP2

Technical Updates and Planning Workshop WP2 12 January 2024 The SIA Corp Lab recently organized a successful mid-term workshop at the National University of Singapore (NUS), concentrating on the progress and future direction of Work Package 2 (WP2). This collaborative event brought together members from SIA, NUS, and SIA ITD, who collectively delved into the […]

Trend Analysis Sharing

Trend Analysis Sharing Work Package 4 – 8 May 2023 An online sharing session was conducted with NUS and SIA staff on Trend Research and Analysis 2023.  This sharing is part of SIA’s regular ‘disCovEr!’ series where SIA invite external speakers who are experts in their field to share more about their knowledge and experience. […]

Design Thinking Workshop – WP4

Day 1 Defining a Problem Statement 1. Discovering the different problem 2. Defining an area to focus on Through a series of guided activities, the cabin crew conquered the first two stages of the Double Diamond Model. Their journey begins by recalling their current cabin processes and experiences, before deep diving into understanding the existing […]

Design Thinking Workshop – WP2

Day 1 & Day 2 Day 1 – 29 December 2020 The objectives were to identify the resource/human-factor problems and limitations with current pilot training, so as to formulate possible Design (Activity, Information, Interaction) Candidates.  Day 2 – 30 December 2020 The objectives of the Day 2 workshop were to iterate through Design Candidates to […]