Trend Analysis Sharing

Work Package 4 - 8 May 2023

An online sharing session was conducted with NUS and SIA staff on Trend Research and Analysis 2023. 

This sharing is part of SIA’s regular ‘disCovEr!’ series where SIA invite external speakers who are experts in their field to share more about their knowledge and experience.

NUS researchers presented on latest significant trends in AI, technology, new travel trends, sustainability and explore what SIA can do with these new developments!

The sharing session is attended by close to 160 participants from SIA and NUS.

Gerald Tan, Senior Manager of Customer Insights at Singapore Airlines shared:

“Working with the NUS team, Zi Ning and De Wei led by Ai Ling, has been an enriching experience. They contributed positively to SIA’s internal webinar by applying sound research methodologies and produced a solid Trends report that highlighted possible innovations that SIA could pursue in future. They showed enthusiasm on the project and applied their design skills on a beautifully crafted report. Thanks to the team, once again, for the collaboration!”

Well done Ai Ling, Zi Ning and De Wei.